Block chain: not blindly optimistic


nnnThere are still some problems that need to be answered, but McKinsey’s researchers report some of the effects of the block chain on the industry, pointing out that the chain chain can provide new creative content pricing mechanism , So that the creator himself more control of the price, so that the interests of each participant to maximize the elimination of dependence on brokers. But the current block chain can not completely solve the advertising industry fraud problems.n
nnTranslation: Annie_Xun
nBlock chain technology changes the potential of the digital advertising industry There are many unanswered questions, but the controversial balance has been tilted to those who are optimistic about the emerging technology.n
nMcKinsey u0026 Company (McKinsey u0026 Company)

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