Charlie Shrem’s next step: help block chain startups subvert the music industry?


nnnViberate is determined to change the status quo of musicians who are not rewarded, and have hired Charlie Shrem and Jure Leskovec, two celebrities, to come up with this goal. The participation of the philosophers Shrem makes the program exceptionally attractive because he had previously been jailed for developing chain chains in the financial sector and now turned to less risky music and said he hoped to be a block Chain in the application of other industries to provide guidance.n
nnTranslated by: Inan
nAlthough there are already some chain of chain companies trying to change the intermediary of the music industry, but still as usual.n
nBut perhaps the situation will change soon, because Slovenia’s performance booking block chain platform Viberate has invited two celebrities as a consultant to help companies to subvert the field. The two are bitter coins entrepreneur Charlie Shrem and Pinterest chief scientist Dr. Jure Leskovec.n
nOne of the founders of Viberate is Slovenian DJ and music composer Uro? Umek, who calls himself a “digital agent”, using smart contracts and his own proprietary digital currency to help musicians who do not have agents to manage concert tickets And income.n
nThe idea of ​​the platform is simple, that is, to eliminate the middleman.n
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nShrem’s strategyn
nThis mission affects the hearts of most block-chain lovers, and is particularly interesting for Shrem, who has experienced a tedious traditional process.n
nShire, who had recently married a long-term partner, said, “If you had a band for the wedding, you would know that they could only get some money. If I had spent $ 10,000 for the band, then they would actually Can only get $ 5,000. “n
nBut his interest in Viberate is also very strategic.n
nHe told CoinDesk:n
nn”I am trying to invest and help companies that are trying to apply chain chains in different industries.”n
nnThis explains Shrem’s recent advisory role and investment in Steem. Steem is a block-based social media platform with its own digital currency.n
nShrem said:n
nn”When I see Viberate, I think it looks like Steem, but with the music industry more closely.”n
nnSo Shrem seems to be away from the financial, this move is not surprising, because he set up early Bitcoin to pay the start-up company BitInstant to help him and support undocumented funds transfer business and imprisonment for more than a year.n
nHe now seems to be more interested in risk than the small block chain project.n
nShrem acknowledges that he is “out of the obvious reason” at a distance from financial services and tells CoinDesk that he is interested in providing advice to nonfinancial chain companies because he wants to inspire other applications for the chain chain.n
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nEnough to trigger a changen
nAnother consultant, Leskovec, or a professor at Stanford University, co-founded Kosei with others. Viberate attracts his place lies in the company’s preservation and wanting to understand the artist’s statistics.n
nLeskovec explains the importance of mining data:n
nn”Capturing interactions across the ecosystem will be realized by data-driven trends and future star recognition.”n
nnThe company also received support from the Music Moves Europe, a European Commission project that supports equitable rewards for European music industry and artists.n
nBut can the confidence of these eminent personalities and institutions alone bring the company to a change in the notorious music industry?n
nVagueja’s chief operating officer, Vasja Veber, argues that the key is to identify the artist’s identity.n
nHe said:n
nn”About 80% of the world’s musicians are not agents, and our goal is those who are the agents who are unable to sell tickets to the show because they have no agents, and they can not even find agents for themselves because the agent People usually charge 15% of the cost.n
nnAccording to Veber, these musicians are not paid at all, and the musicians are often deceived, regardless of whether the contractor has deliberately not paid off at the end of the performance.n
nThis is why the chain-based hosting service is so critical.n
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nThe benefits of block chainsn
nAlthough this process can be digitized even without a block-chain platform, the new technology has the advantage that traditional systems do not have.n
nVeber tells CoinDesk:n
nn”The biggest problem we face when dealing with this problem through traditional hosting is that many large foreign markets require us to obtain a license from our central bank to provide hosting, so that we can not start a global service right away.”n
nnThe ability of digital money to circumvent the regulatory and business frameworks on a global scale remains one of the outstanding features of the industry. Viberate plans to continue using the asset and plans to make its own ICO next month.n
nVeber hopes to raise $ 12 million through the ICO, which publishes “vibe” tokens, half of which will be used for marketing and the other for platform development.n
nIn Shrem’s view, although marketing is necessary, but platform development should still be the most important.n
nHe concluded:n
nn”If Viberate is too focused on tokens, then we will not be able to make any progress, and we have to work on the platform.”n

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