nRunaway comment: Recently, some cryptocurrency advertisers found that the amount of advertisements they put through Google AdWords advertising (Google AdWords) dropped drastically, and some companies’ advertisements and even accounts were suspended. Many people believe that this is because cryptocurrency investments are extremely risky and related advertisements may be in violation of AdWords’ financial services regulations. However, AdWords stated that it has not made any changes to intercept such ads because the real reason for this is still not clear.n
nTranslation: Inan
According to the “Finance Magnates” March 8 report, some advertisers who use Google AdWords to promote cryptocurrency-related businesses have noticed a noticeable drop in their ad views, while others have indicated that their ad serving and accounts have been suspended. Now.n
According to data provided by one ICO marketing company to “Finance Magnates”, the number of ad views served through AdWords has dropped by thousands. The chart below shows the company’s ad views within 24 hours.n
“Finance Magnates” attributed the reason for this to the fact that cryptocurrency-related keywords are sometimes marked as “approved (restricted)”, ie they have been approved but cannot be directed to a specific region, a specific age or use a specific device User display.n
There are also companies in the cryptocurrency area that have indicated that their ads have been temporarily suspended. Some even claim that their accounts have been suspended and terminated.n
A user named “anas b” wrote that her blockchain technology development company’s account was terminated on the “false statement” and could not be recovered:n
n”I have thoroughly analyzed our website, www.blockobi.com, but I have not found anything that violates Google’s policy. Our business is ‘blockchain technology development’ and we provide services in the UAE. Google There is no clear explanation for the reason for suspending our account. Please tell me what to do.”n
nIn an inquiry titled “Why cryptocurrency accounts were blocked or suspended,” users “MosheTLV” commented that this may be because some cryptocurrency advertisers did not follow AdWords’ financial services regulations. User “Andrew H” published a similar post saying that cryptocurrency-related advertisements may be restricted or intercepted because “cryptocurrency investments are extremely risky for consumers, while cryptocurrency advertisements do not specify this. ” This may violate financial services regulations.n
In January of this year, Facebook officially banned ads relating to cryptocurrency, saying it contained “misleading or deceptive promotions.” An unnamed source told “Finance Magnates” that Google is also considering formal bans on cryptocurrency-related advertising in March this year.n
However, “Finance Magnates” also pointed out that although a Canadian regulator had openly asked Google to implement the ban one month ago, it was rejected by the company. Google said it does not want to limit the use of Google advertising throughout the cryptocurrency industry.n
In an email sent to “Finance Magnates”, AdWords also denied any changes to its financial services regulations to block cryptocurrencies or ICO advertisements.n