Forbes: Blocking factors for large-scale application of block chains


nnIn the same time, the chief marketing officer answered the question of the large-scale application of the block chain above. Two major obstacles to the development of the technology are technical education and technological upgrading. How to make an understandable technical vocabulary, how to determine the demand side of the technology upgrade, and how to determine which type of block chain can meet the daily conditions of use. These problems are similar to the early stages of Internet development, so I believe the problem can be solved, just take some time.n
nTranslation: Annie_Xun
Share and discuss the information on the Quora website, it was asked how large-scale application of block chain?n
Chronicled co-founder and chief marketing officer Samantha Radocchia replied in the above:n
There are two factors that hinder the large-scale application of block chains such as Bitcoin and Ethernet.n
The problem is not much to understand people.n
The language used in this field is very technical and highly related to the financial industry. CDO and other acronyms are also puzzled by the average consumer who tries to manage money, and the words “mining” in the field of encrypted currency and block chain are as puzzling as possible.n
So this is itself an obstacle to the development of encrypted money and its underlying technology, because its value is not easy to explain. For us to create a description of the vocabulary of the event is not necessarily a marketing expert, but not good at promoting the innovation of the cryptographer.n
This means that if people can not understand their value, they will not buy it.n
Education is the first obstacle.n
I am involved in the block chain community, and I know that I am not the only person who knows this knowledge blank. I often attend the meeting, watch the block chain use case speech, people do not grasp the reasons for the new concept is obvious. How do I explain the “create a new block” on the block chain? First “block” what is it? What happened?n
For those of us who have full confidence in the future of the technology, we must be clear about how best to explain what is happening and where it is important. For example, I recently delivered a speech at the 100x Blockchain Online Summit, which was able to drill down into specific cases and talk about the specific problems that can be solved by the block chain. One of the use cases was the problem of large-scale manufacturing. But for ordinary consumers, even for the technical background of strong people, the terminology is difficult enough.n
Education is the first obstacle to the reason that you have to consider who really needs the block chain technology, who needs it to upgrade. Not only the theorists and the coders, but the CEO, marketing and business development leader, and even investors pay, or invest in the platform.n
It should also be mentioned that this does not mean that each consumer needs to fully understand how to create blocks on the chain. Just as ordinary technical users do not really understand the Internet. But they have enough useful knowledge to use it and can take advantage of the programs on the internet.n
That’s what we need. We need an understandable language.n
Technology upgrades are the second hurdle.n
This second does not involve daily understanding, but more about how large-scale applications come when the underlying technology is upgraded.n
As far as I can see, there are many perspectives on this issue. Most of the current public books, but eventually a variety of licensing books began to resemble the database. This brings a problem, “if each company or every industry has its own licensed books, where is its uniqueness?”n
This is no different from the European pharmaceutical industry operating on government-controlled databases.n
The block chain should be the opposite. Is to go to the center, rather than the new centralization technology.n
The real obstacle is the use of public books to store data, to achieve internal access functions, while anonymous storage and transfer of data; zero knowledge proof (SNARKs) can greatly improve this point. Anonymous transfer serial numbers can be used for large-scale applications of block chains.n
However, the price of “petrol” in the ether-based public account is too high, and the cost of registering individual assets in the public chain is too high to be three to five dollars and can not be expanded. The platform can not handle the pharmaceutical industry every day serial number transmission volume, not to start the deployment of block chain technology in every potential industry.n
Chronicled is exploring a solution to the second hurdle, creating a common command language and global agreement through the Trusted IoT Alliance. Is to create an open source approach to achieve the chain of chain growth in the field.n
Any of the above obstacles will not be resolved instantly. The integration of new technologies into modern social architectures requires time, especially basic technologies such as block chains. When we look back in the early 1990s, the Internet was also faced with such obstacles. People try to understand it, others question how such a complex technology to develop to large-scale adoption.n
Look at the situation today.n
I believe the block chain will overcome the same obstacles.n

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