Is the chain chain able to save social media influencers?


Translation: pencil headn

nYours is a social media network based on digital money. Its co-founder Charles on June 9 conducted an Alpha “soft start” campaign. The platform was so new in early June, and although he admitted that there were many failures in the alpha version that could cause property damage, he had not had time to tell his mailing list. So he suggested that the current account does not deposit more than 1 US dollars.n
nHowever, Charles still believes that this is an important step in rethinking how social actors can get the corresponding pay.n
nOver the years, content creators have used a variety of social media channels to accumulate a large number of fans and profit. They often work with multi-channel networks (MCNs) to gather content and support them to trade with multiple social media companies.n
n”We really want to solve the problem is the content of profit itself,” Charles said. “Ads and subscriptions are not applicable to each content type and for everyone.”n
nSocial media risksn
nThere are several threats to the advertising revenue of social media influencers. The first one is ad blocking. Anti-advertising interception company PageFair claims that as of December 2016, there have been 613 million units of equipment blockade advertising, an increase of 142 million units last year. Google has now decided to block ads directly on its Chrome browser, which may be a way to completely block any ads.n
nSecond, the nature of online advertising is changing. Because the ad will contain some inappropriate content, YouTube advertisers are rethinking the relationship with the company. Content creators see that their income before this is also plummeting.n
nMCNs are also changing strategies. YouTube is turning to providing bundled TV channel services and incorporating many creators into original content deals as part of its Red service. Industry watchers have found that it will produce a series of free services, and called “advertising the end.”n
nThe main problem with monetization on a single large platform is that the owner’s single decision may put the creator’s income at risk. Therefore, to the center is a choice.n
nBlock on the chain of solutionsn
nWhen Charles was a digital money engineer at Reddit, he wanted to create a decentralized Reddit. His idea is to create a Reddit application that everyone can connect to each other through a point-to-point network. To view the contents of Reddit, users need to pay a small amount of bit coins to the network companions. In favor of the ticket will be in the form of Bitcoin to reward the original author.n
nReddit’s management changes not only put aside the idea, but also put aside another alternative to the implementation. The program will maintain a central Reddit, with digital money to reward posters.n
nNow, Charles’s interest in the content and the user is diminishing. He gave up the use of Yours to the center of the application, because it takes too long. Content and identity information is carried out on the traditional server, but the content of the author’s payment will eventually be in the digital currency block chain to be resolved.n
n”We really need a micropayment solution for more people,” he said. “” We need to pay for the center, but we do not need to center everything. “n
nOn the issue of block chain payments, Yours’ goal is to solve a specific problem faced by social media content producers and charge a small amount of money on content. “The block chain is the perfect solution for micro payments,” Charles said. He calls Yours a “media fee wall”.n
nBecause of the size of the block and the high transaction fee, he decided to give up the payment mechanism of Bitcoin. On the contrary, the participants will pay each other with Leigh coins.n
nA network of centrally located solutionsn
nWhile others have more ambitious goals and sell their tokens, Charles is not the only one who wants to provide better incentives for social media influencers through block chains.n
nSteem, launched last year, is a block-based social media platform that can reward people to publish and share content. The author will receive the Steem tokens (linked to the dollar) each time they publish or forward valuable content, and Steem’s rights will give them more discourse on the polls. When the readers vote on the content, they will get a similar reward.n
nAnother block-based social network, Akasha, runs on the EtherChate and Multi-Platform Interactive File System (IPFS). Akasha was created by Mihai Alisie (he also created btcmedia’s Bitcoin magazine), and it also uses his own tokens. The author can use it to create value for his content.n
nAnother competitive platform “Synereo”, the use of equity proof of the way to operate its center to the social media network. After the launch of the alpha version in August, the company received $ 2 million in succession in September last year through the sale of AMP tokens. The interesting thing about this system is that it will gradually turn a centrally, server-based model into a decentralized model.n
nHow will these community-based chain-based social networks work? One of the biggest challenges they face will be the inertia of existing users. Centralized Facebook this year, the number of users will reach 2 billion. YouTube is equally successful for the company.n
nOn the contrary, these to the center of the new social media network to achieve four-digit user base will be rejoice.n
nHowever, it is too early, and most of them remain in the alpha version of the stage. There are other more mature social networking companies that use block chains to reward their users. Latin American social networking site Taringa! The advertising revenue in the Creadores project is distributed to the content creator in the form of bitcoin.n
nTaringa! Combines the old and the old concept together, the block chain payment and advertising revenue together. But a new generation of social networks need to be further innovative, as well as a new incentive mechanism.n
nAt present, superstars on social media may choose to follow their fans, leaving two options for Steemit, Akasha and Synero. They can try to attract fans on YouTube to a new platform, or in the new ecological platform to develop new influencers and readers. Perhaps, once things are made, these two programs can be combined into one, and form a diversified, vibrant new whole.n

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